Hogan Lovells

ComplexContracting | Joint Ventures

JV Structure Evaluator

Answer a few simple questions which will help you to analyse whether to use a corporate, contractual or hybrid structure for a joint venture.

1

Will the venture develop its own independent brand and market position?

A
Venture will have its own brand and market position entirely distinct from that of any co-venturer.
B
Venture will have its own brand and market position but these will be derived from or closely linked to those of one or more co-venturer.
C
Venture will appear to customers to be part of one of the co-venturer's businesses.

Question 1 of 11


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